November 17, 2021
Viktor Tar

Top 10 Reasons Why We Use Webflow at TRAVLRD

When developing our websites we mainly rely on Webflow. Wanna know why? Read this article, to find out.

1. Webflow lets you work with code intuitively, in a familiar user interface

webflow designer ui

While coding ninjas can practically see a website come to life from their lines of code, most designers have a harder time with it. Even if they know enough code to be "dangerous".

Luckily, Webflow does the translation for you, so you can work in your own factory: the visual world. Simply drag our perfectly coded and fully responsive HTML elements onto the canvas, drop them wherever you want, and style them with familiar visual tools. So instead of writing a few lines of code, saving and refreshing the browser, you get instant visual feedback, allowing you to work much faster. This means you don't have to worry about exact CSS syntax. Or if what you're trying to do is even doable for web. Or staring at a code editor all day.

2. Prototypes > mockups

A prototype powered by HTML and CSS is just better than a bunch of images.

If your team is still producing static models in Photoshop and then passing them on to your customers or stakeholders for review… well, it's time to consider a new workflow. Creating pixel-perfect static simulations for various screen sizes, dimensions, and orientations is time-consuming. And customers and stakeholders often struggle to imagine these static models turning into dynamic, live web pages. Especially when it comes to interactions.

Now, imagine sending your customers and stakeholders not static mockups or hacked linked screens, but fully functional live web pages. Sites that they can play on their desktops, tablets and phones. Sites where they can click links and watch your brilliant page transitions actually unfold. Sites are not in lorem ipsum but with real content.

With Webflow, you can do all that. And more.

3. Makes responsive design much easier

Do you remember the last time you mocked up a responsive website? How do you feel when, after days of thinking and repetition, you realize:

Now I have to start all over again for the design of the tablet.

And then again, for smartphones in landscape mode.

And then again, for smartphones in portrait mode.

YES. Not fun, right?

Now, imagine perfecting your desktop design, then clicking a single button to reveal the complete redesign of your tablet design. And the smartphone panorama. And portraits on smartphones.

And imagine you weren't stuck with these lenses. You can modify these device-specific designs to highlight different content for smartphone users.

4. Webflow makes it easy to illustrate your interactive ideas

Chances are you already have some great ideas for interaction and animation in your design career. And that you tried to capture their appearance by turning Photoshop layers on and off, creating videos or GIFs, or even trying to bend Keynote to your liking. Maybe you even hacked someone else's JavaScript to achieve the desired effect. With Webflow, you can leave those days behind. Create your interactions and animations with the same tools you use for the rest of your web design, without writing code, creating GIFs, or explaining your vision to developers.

And when you're ready to receive feedback on these interactions, your customers and stakeholders can actually experience it. So they easily see what you're thinking.

5. Webflow CMS allows to design hundreds of pages at once

If you've ever designed for a CMS, you know that you only have to create 1 design for your blog posts.

But when you create that unique blog post design, fill it with lorem ipsum; large and beautiful images; and Steve Jobs inspirational quotes? Or are you designing with real content, straight from real users' keyboards and smartphones?

If you've done the latter, you know how valuable it can be to build your websites with real content. With real content, you:

Develop real empathy with your users

Identify the type of content they actually create, rather than what you think they create

Quickly detect extreme cases

Design for content, instead of expecting content to fit your design

Notice the opportunity for custom designs – not all blog posts are created equal, after all.

6. Webflow bridges the gap between design and development

the design development gap image

If you work with developers to bring your designs to life, you know how difficult and time-consuming that collaboration can be. When you design static models and ask your developers to code them to match, it's like you're constantly starting from scratch. And that's without all the rounds of commentary and compromise.

But with Webflow, you're not designing pixels or vectors - you're designing real HTML and CSS. This means you can click a button and give your developers a clear, semantically coded version of your design. No translation needed.

Even if they need to make some tweaks to make it work with your company's style standards or systems, it's definitely a cinch.

7. Webflow bridges the gap between design and content

art vs copywriting

Although the gap between design and development is rarely talked about, the gap between design and content is often very wide and difficult to bridge. (As a lifelong content fan, I know what I'm talking about.)

There are plenty of reasons for this, but these two rank among the scariest (and most common):

Designers tend to outnumber content creators (by a lot). There's nothing wrong with this imbalance, but it does mean that writers tend to be constantly overwhelmed. So instead of working in tandem, design tends to run ahead of content. Keeping everyone satisfied with the impossible task of adapting our language to a layout we have no way of influencing.

Content creators often lack the tools to directly influence designs. When we see an absurd typo on the homepage, our only recourse is to report the error. And hopefully a developer cares enough (or has enough bandwidth) to make the change. We desperately want change, but often there's no way to do it.

Webflow CMS helps overcome these challenges by allowing writers, editors and marketers to instantly update content across web pages. Not to mention create and edit landing pages (based on your templates) without design or development assistance.

8. Webflow makes landing pages easy

create landing pages easiily

Designers on the marketing team will no doubt spend a lot of time designing landing pages, handing them off to developers, and then reviewing the coded results. And even more time to hand help edit and optimize landing pages for testing.

Webflow streamlines this process by allowing you to create team templates, shared website designs that you can copy with one click and then modify as needed. And if all you need is a few copies or image editing, you can simply publish the page and hand it over to your content editors to update via the CMS. You can also create a collection of landing pages, allowing content publishers to create and edit their own landing pages. No need for design or development dependencies.

9. Greater design consistency and speed with group templates

In addition to landing pages, team templates also provide design teams with a great tool for creating design style guides.

Easily capture typography, icon guides, color palettes, logo standards, every aspect of visual branding you expect. Your team can even create standard styles of interactive objects like tabs, drop-down menus, forms, sliders, and more. and save them as icons.

This way, when a designer starts a new project, they can simply duplicate the style guide, remove elements they don't need, and - BAM! - create a coherent design. Also, with UI elements saved as icons, updating the label style is relatively easy: just change one instance of the icon and all the others will update to match. fit. Magic.

10. Webflow's Designer and CMS updates automatically

At Webflow, we're constantly working on bug fixes, user experience improvements, new features, and other improvements. And you don't have to do anything to enjoy it.

Far from the world of WordPress and Adobe, right?

And that’s just the beginning

We could go on...

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