Top 7 web design trends for 2022
User interface (UI) is the medium by which humans and machines interact. Intuitive design, conveying the look and feel of the product; and interaction design, which is the functional and logical structure of elements, are two important components of user experience (UX). User interface design aims to create a user interface that makes interacting with the product simple, efficient, and enjoyable for the user.
2021 is nothing short of a roller coaster. That year, a lot happened quickly: UX/UI trends changed drastically due to the rise of virtual and remote working cultures. It will be the same in 2022 because we live in a digital world where digital trends and user expectations change very rapidly. Some trends become outdated and go further, while others gain traction. Previously, these trends lasted for a few years, but now they are updated or updated almost every year. Let's explore in detail the top UI 2022 design trends and see how well-known brands have successfully implemented them.
1. Augmented Reality (AR)
Augmented reality is one of the hottest tech trends right now, and it will only grow in popularity as augmented reality smartphones and other devices become widely available. Augmented reality is a highly interactive and intuitive way to present important digital data in the context of the physical world. This changes the way users digitally interact with their physical environment, resulting in faster execution, fewer manual processes, and better decision making.
Most companies use augmented reality on mobile devices like Adidas, Walmart, Amazon, IKEA and others.
2. Voice UI
The "Amazon View in Your Room" app lets you preview how a piece of furniture will look and fit into your room. Voice user interfaces are one of the biggest mainstream trends, so mouse and keyboard are starting to become redundant. It is difficult for users to look at the screen due to the increasing use of digital devices. It is becoming more and more beneficial to build and implement Voice User Interfaces when interacting with devices or applications using voice commands. It is gaining popularity today as it provides customers with improved safety and hygiene during this pandemic by providing a hands-free interface and full control over devices and applications without the need to have to look at the screen.
Today, every software application includes a micro-interaction. We use it as often as we use other apps intentionally or accidentally. They promote user interaction by showing system status and provide error prevention, as well as improve site navigation and delight users by providing immediate feedback. Micro-interactions are best demonstrated by Instagram, Twitter, Facebook and other apps.
Microinteractions for e-commerce make UI/UX design more intuitive and informative. This helps turn occasional buyers into repeat buyers. To achieve this, you must be careful:
Create an engaging habit loop
It consists of a signal, a habit and a reward. An example might be visiting a website, clicking the buy button, seeing a cool animated micro-interaction and then being rewarded with a discount when you checkout. This will keep buyers coming back for more.
Keep the animation working
Micro-interactions help users on their journey, not make it more difficult. Simple animations to excite are more than enough. Performing a lengthy animation does not reward the user in any way that could harm their process.
Use micro-interactions for each action
You don't need to add motion to every ecommerce element. Just add them to the core areas where users interact with the website or app.
One of the most promising design trends of 2022 is Glassmorphism and it is based on the background blur effect that gives interface elements "through glass", meaning users can understand hierarchy and depth. of the interface. They can only see which layer is on top of that layer, like virtual shards of glass, and this can be used to draw attention to the content you want to highlight. Many applications have already started following this trend; Apple and Microsoft are two companies that have included Glassmorphism in their current desktop operating systems.
5. Storytelling with scroll-triggered animation
Scroll-triggered animations are growing in popularity. This is a very effective technique for effectively rendering web page elements such as text, graphics, photos, and videos as you scroll down a page. By making users seem to move naturally to certain areas of the page, it's an effective strategy to highlight calls to action, special offers, infographics, next steps, and more. follow in the process, tell a story, etc. Scrolling animations are more likely to grab the user's attention, resulting in a more engaging, dynamic website with a higher conversion rate.
Many apps have started to embrace this trend as Apple, Samsung and zuddle are examples with scroll trigger animation.
6. Aesthetic Minimalism
The minimalist aesthetic highlights the visual component of minimalism and presents a clean and fresh design style. The goal of this trend is to make the message stand out by minimizing distractions and focusing on the content as much as possible. As a result, when people visit minimalist websites, they are tricked into thinking faster. Is not it?
For example, Apple, Sketch, Qoals and Revolut are instantly recognizable and are major forerunners in the digital world. Although it is very simple, its design is still very eye-catching.
7. Animated Illustration in UI
Illustration animation is a great approach to making designs stand out. Users of all ages and generations love to interact with animated screens and watch interesting animated stories. It increases users' curiosity, drives their engagement, and leaves a lasting impact on their thoughts.