14 best ways to promote your music online
The internet hasn't ruined a whole world of music. Technology like file sharing, streaming, social networking, and eCommerce gives artists more opportunities to attract more people and build fan communities.
There is also an issue of deciding the best methods of promoting your music on the Internet. So to assist in making an appropriate decision we put together an online list of 14 popular hangouts to promote your music.
1. Use a mailing list
It is very important to have newsletters that can be subscribed to and can be used for communication with the fan base as well as for establishing and promoting your music for profitable relationships.
When visitors visit your site, they will most likely never return again or stay. I'm sure the email list has arrived!
You can send e-mails to people who want you to join your mailing lists without leaving. You can contact them weekly to remind them of you and your music.
2. Market yourself as a business-to-business musician
Okay, here is an important tip: Rather than trying to reach out directly to all of your supporters, concentrate much more on developing great relationships. Some may be asking me what it really means.
You should spend a good portion of your effort contacting music events, radio stations, or websites covering a particular music genre in a particular way.
3. Focus a good part of your time on gigging
The gigging activity has to have the greatest impact on the music industry. It can also increase brand awareness by increasing monetization in several ways and help develop strong relationships among the audience.
It's not a new gig. But it does work, and it is very effective. When promoting your work, you can have an event where other musicians from your genre also appear.
This means that the audience can include a variety of people you want to reach: To gain a lot of new music fans, that's what you want!
4. Post regularly on your own professional website
It's tough to keep the attention of new music fans each day. Maybe someone will see your song and like what you do but you can't have it all the time.
It is because of this that it is important that you use your website and apply an effective content marketing technique.
Content marketing is defined on Wikipedia as any marketing method where media and advertising are produced and shared to obtain consumers.
In other words, you should use it as a tool to get new music fans and keep old fans satisfied.
5. Be more than a musician
The problem will be enormous, keep it on the line. You've got an incredible opportunity to become more than just a musician!
Tell me the meaning of that?
Now you have to do everything you can to reach your desired audience in order to promote your music online to them. And all that means things that are not directly connected to your music marketing efforts but still give people targeted eyes for your music.
There aren't a lot of musicians who have done that. It's a good tactic to use properly. This might be done as:
5.1 Talking about more than just your music on your website
Remember the point about submitting more content to a website? Well, who says you must constantly be talking about yourself?
If you talked to other musicians and genre music in general, you would also be giving your audience more information that they are able to find in the search engines.
This will increase traffic to your website long term since you are going to use relevant words for people to search for your style of music for your website. It really should be used, so start immediately!
5.2 Creating a platform related to your genre of music
It is something I talked about and assisted others with my guides. Why can't we just create our online music blogs? Depending on the genre of music you review on these websites, this may include a music podcast, which is also a great way to promote your music online.
In some cases, it can even be something that you don't really know and that many others in your genre do too. So, a good skateboarder might find it easier to create and use a skateboarding site.
6. Find a great publicist and work closely with them
Most artists who have been successful work with publicists. The way things are handled by PR has been greatly altered during this time, but it is still definitely a great way to promote your music.
Online news releases can help to attract attention from the media and get interviews or coverage.
Today, press releases actually help with SEO — they help rank for specific keywords, and if they have a huge network and are distributed you also receive a link back from that website.
7. Make great music
When you have no good music, you can never be successful. You are essentially facing an uphill challenge.
Do you want to gain people's attention?
If one doesn't do everything, they can write amazing songs the chances of being noticed are low. You have to entertain people by putting on a great song in order to promote your music online.
8. Get press & music blogs coverage
It helps to create hype and gives you the confidence needed by the media to advance your music career by getting your work featured in music promotion magazines.
Using a PR specialist can often help you gain more visibility on a campaign.
However, this may be difficult for an artist with a limited budget to promote your music online this way.
Do-it-yourself publicity is available even to artists with less money available. But it is necessary to approach the music blogger and journalist correctly.
You must then make an electronic announcement. The following must include all of the essential details of yourself & music.
9. Surround yourself with a strong team
If it's your music that you want to promote alone it can provide a huge advantage in attracting a group of friends.
If your musical team has a lot of people with great passion and who have an interest in music, then your chances of succeeding should be greater.
Is it okay for you to have an online group free of charge or to receive some money?
Occasionally you will have to get professional help to gain an edge within the crowded music industry. It doesn't make sense for anyone to accept an aide if they want it.
10. Get playlisted
We shouldn't overlook streaming and playlists. Playlists for Spotify, Apple Music, Deezer, and other platforms reach over one billion worldwide.
Putting your song on the popular playlist could get you thousands of views. It isn’t just a huge awareness, but also Spotify royalties.
Although getting music on a playlist is a big boost in visibility and credibility, it can also affect your stream count if you are putting your music in the right algorithm. There are lots of options for better outcomes.
11. Music videos
The virality of the video could be a great motivator for people to watch even when it doesn't get any hits.
Don't be afraid of trying new things. Look back over videos that are being made by artists such as Childish Gambino. It has something interesting and special about its meaning.
Maybe it's necessary to create the basic music videos for a performance - this is okay. It is worth investing countless hours to develop a successful video.
12. Develop an engaging social presence
Social media is an essential music marketing tool. Maintaining and establishing a consistent, interesting, and interactive presence across Instagram and Twitter is important.
Keep your contact lists unified so that people can find you easily on the web. The advice available for managing your social channels is insurmountable and it changes continuously across all platforms.
13. Sign up for artist's services
Many music streaming websites provide music platforms specially developed for artists.
Getting started with your new music release is easy. This service provides a number of exclusive features and advantages exclusively for musicians.
The Spotify for artists feature allows for example adding a profile image and uploading music to Spotify playlists.
You can also get your music online via SoundCloud, where you can upload music for free. This is also a great platform to promote your music. It's much easier to start your music career here and upload new music than for example on Apple music.
14. Build a website & mailing list
It's crucial that we build a streamlined and professional website for online presence, but maybe even more important to build and grow a strong mailing list.
Your website should also include your music bios, images, and tour schedules, but include a mailing list if possible. Mailing addresses allow direct access to your email addresses that will be most interested in your music.
Providing your contact information to email service is more likely to reach you than posting a tweet or social profile that may have limited reach.