March 9, 2022
Mate Karolyi

Why is a Website a Good Investment?

Investing in a website can seem like a waste of time and money. But before you decide not to build a website, you need to consider your niche, audience and business needs.

With today's abundance of online and offline marketing channels, investing in a website can seem like a waste of time and money. But before you decide not to build a website, you need to consider your niche, audience and business needs, and whether there are alternative channels for each.

Only with this thoughtful consideration can you best answer the question: Do I need a website to achieve my business goals?

Focusing your resources is a smart decision whenever you are developing a digital marketing strategy. However, it can be difficult to pinpoint exactly which channels you want to invest in, especially when each offers distinct benefits.

This article will get you one step closer to perfecting your strategy by helping you decide if a website is worth it.

Do I need a website?

If you've ever considered building a business website, you know the process isn't as simple as plugging in some content and putting it online. Although websites have become more affordable over the years, they are still an ongoing investment. Hosting and maintaining an average website costs hundreds of dollars a year. Even a basic website design can cost you $3,000.

These prices can be prohibitive, especially for small business owners with limited funds. Plus, consumers are constantly looking for the best possible user experience, which means you can't just hunt for the cheapest web design and development rates. Fast load times, mobile-friendly pages, and a clean interface are just some of the basics that website owners need to maintain if they want to make a great first impression.

Despite financial constraints, professional websites are a necessity for many businesses. Review when you need a website and when you don't.

When you need a website?

Nowadays, almost every business must have a website or are in the process of creating one. While it's true that nearly 46% of small businesses don't have a website of their own, the majority of larger businesses do. This number shows how essential websites are to continue to thrive in the digital age.

A website is vital for any business looking to achieve any of the following sales and marketing goals faster:

  • Attract and convert more leads: Contact forms and lead acquisition tools like Podium Webchat are easy to integrate across websites. On the other hand, marketing channels like Facebook Pages and LinkedIn Pages can attract many visitors to leave without even thinking about providing their contact details.
  • Reach more potential customers: Focusing on search engine optimization (SEO) on your blog, website, or landing page can help people find you when they search on Google.
  • Gain insight into consumer behavior: Powerful analytics tools can be used with any website, giving you insights into everything from page views and play rates to what shoppers are adding to their baskets and buying.
  • Build Your Brand: A website is one of the most effective tools for building your online presence. It tells new (and existing) customers everything they need to know about your brand and what it stands for, so they don't need to hear it from anyone else.

When a website is optional

Creating a new website is often one of the first steps a business owner takes after writing a business plan. However, there are some situations where a website might be optional. We will give you three examples.

First, if you're running a new business and only have enough money to invest in the costs of producing your product, a website can be a secondary need, at least initially.

For example, many crafters start without an e-commerce website because they only have enough money to buy materials for their crafts. Initially, they were able to generate most of their income through Etsy. However, once they've built a brand and increased sales, they can move on to their own website and avoid referral fees.

Second, you may not need a website if your target audience isn't online. Admittedly this is rare when 90% of adults in the United States are Internet users. However, this may be the case if you primarily serve older, rural, or financially disadvantaged groups. As a final example, a website might be optional if you've built a successful social media brand and your cash flow is almost entirely dependent on building your social network.

This often happens with social media influencers, especially those who don't sell their own products or run a blog. While portfolios can be useful to influencers, their real selling point can be seen simply by visiting their social media channels.

Whatever your circumstances, you should always invest in your own website when you can afford it. Although social media platforms and similar channels have recently become more advanced, websites are still one of the most versatile sales and marketing tools.

Importance of having a website

While a website is not essential for your business, it is often expected by potential customers and stakeholders. A professional website shows your credibility in the first place because it lets your audience know that you are serious about your business and gives them more information about your brand. Without an online presence, consumers may not even consider your brand legit.

Buyers see the company's website as an important resource that can provide them with the answers they need. While they want to know more about your reliability and quality of work from their colleagues, they want information about products and services, pricing structures, hours of operation, policies, and more. directly from you. None of this will fit on your social media pages. With your website, you can maintain consistently well-organized pages that your consumers can easily find.

Consumers expect at least a landing page (with a call-to-action) that they can turn to when they're interested in your brand. With this basic web presence, you give buyers a place to learn more after viewing your online marketing campaigns. On the same page, they can also easily submit their email address or phone number. Without a website to pay for, those shoppers may choose to switch to your competitors, and you won't have analytics to show how many people have found you through Google.

Push your website to the top

Having a website is a must for most businesses, and even if it is optional, it is still highly recommended. Your website offers new opportunities to build credibility, attract more leads, and learn more about the buyers who visit your website. It can also prevent potential customers from switching to a competitor that has a more comprehensive site-focused strategy.

Once your website is live, you can start taking steps to make sure your marketing efforts are worth the investment. Learn how to make your website smarter, not harder, and start maximizing your online presence today.

In case you need a website, you are in the right place. Contact us on how we can help you.

Other posts

Learn more here about creating and maintaining a website for selling music, and learn how you can easily build one. It's not easy to explain, but I'll try my best.
September 29, 2022
Mate Karolyi

How can I sell music online in 2022 (7 different options)

Learn more here about creating and maintaining a website for selling music, and learn how you can easily build one. It's not easy to explain, but I'll try my best.

Read more
Can social media replace a personal website for a musician? It seems that most manufacturers would rather have a Facebook page than a website. Is it necessary to have a website? What is the best strategy for this?
July 25, 2022
Mate Karolyi

Having a Website vs Facebook Page for Musicians

Can social media replace a personal website for a musician? It seems that most manufacturers would rather have a Facebook page than a website. Is it necessary to have a website? What is the best strategy for this?

Read more
When developing our websites we mainly rely on Webflow. Wanna know why? Read this article, to find out.
November 17, 2021
Viktor Tar

Top 10 Reasons Why We Use Webflow at TRAVLRD

When developing our websites we mainly rely on Webflow. Wanna know why? Read this article, to find out.

Read more

Do you have an idea? Let’s talk about it.

team meeting
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our privacy policy for more information.