FansBRANDS

Custom Software Development

E-Commerce Development

Graphic Design

Mobile App Development

Online Marketing

Operation

SaaS Development

SEO

SEO (Local)

Web Design

Website Development

FansBRANDS leveraged our Online Store Conversion solution to transform their Formula 1 merchandising into highly engaging iOS and Android apps, enhancing user experience and boosting mobile commerce.

No items found.
No items found.
No items found.
No items found.

Here’s how we converted FansBRANDS’ Shopify store into a high-performing Android and iOS app, with over 3,000 downloads in just 90 days. The key to success? Fully custom-built apps in 11 languages, packed with premium features that drive downloads and boost sales.

FansBRANDS mobile app conversion reference by TRAVLRD
FansBRANDS app home screen

In just 90 days, we built their mobile app and racked up over 3,000 downloads

TRAVLRD's mobile app 'FansBRANDS' App Store downloads
App Store downloads
TRAVLRD's mobile app 'FansBRANDS' Play Store downloads
Play Store downloads
TRAVLRD's mobile app 'FansBRANDS' App Store listing
FansBRANDS App Store listing

Mobile apps sell big. Online stores fall flat.

The numbers speak for themselves: users view 4.2x more products per session in mobile apps than on the web. That leads to 1.9x higher conversion rates and a 20% bump in average order value compared to e-commerce stores. Makes sense, right?

Basic apps? Not our style. Fully customized, revenue-driving apps? That’s what we do.

We turned the Shopify store into fully functional apps for both iOS and Android. To make that happen, we added essential features like:

  • App icon
  • Loading screen
Loading screen of the application
Splash screen (loading screen) Figma design variations
  • No internet screen
  • Mobile app development via custom code conversion (not from scratch)
  • Apple Pay for iOS*
  • Account deletion for logged-in users (automated)*
  • Full publishing to the App Store and Google Play

*These are mandatory for App Store approval.

With those features, an app could be considered ready. Fully functional, approved by both app stores and ready to roll. But we don’t stop at "ready." We think growth. We build systems that drive self-sustaining profits. Here’s what we did to spark massive app downloads and instant purchases—all included in our fully done-for-you service:

Growth mode: custom push notifications, lead magnets, smart pop-ups, and email campaigns that sent downloads through the roof

  • Unlimited custom push notifications
  • Automated abandoned cart reminders
Abandoned cart reminder by TRAVRD's mobile app 'FansBRANDS'
Abandoned cart push notification
  • Automated abandoned product reminders
Abandoned product reminder by TRAVRD's mobile app 'FansBRANDS'
Abandoned product push notification
  • 'Rate this app' pop-up
Rate this app pop-up by TRAVRD's mobile app 'FansBRANDS'
'Rate this app' pop-up
  • Mobile app-specific lead magnet (FansBRANDS picked the "Wheel of Fortune")
  • Website pop-ups promoting app downloads
  • Email campaigns targeting newsletter subscribers to promote app downloads
  • Integrated app usage and purchase tracking in Google Analytics (real-time active users, historical active users, page-specific active users, and much more.)
  • Measuring mobile app purchases
App usage and puchase tracking in TRAVRD's mobile app 'FansBRANDS'
Analytics dashboard with integrated app usage and purchase tracking

Wheel of Fortune: one spin, guaranteed discount, instant results

Wheel of fortune lead magnet in TRAVLRD's mobile app 'FansBRANDS'
Wheel of Fortune lead magnet

One of the biggest drivers of downloads and in-app purchases? The classic lead magnet: the Wheel of Fortune.

Let’s be real, who doesn’t love a quick game, especially when every spin wins?

Here’s how it works: right after downloading the app, users get one spin to win either 5%, 10%, or 20% off. But here’s the catch: they’ve got just 2 hours to use it, and only through the app. With that time limit, we took advantage of the sense of urgency.

So with one simple spin, we hit two birds with one stone: boosted app downloads and immediate purchases, while training users to shop inside the app. Smart, right?

How we turned a simple pop-up into a smart, high-converting tool

Smart pop-up by TRAVLRD's mobile app 'FansBRANDS'
Website pop-up promoting app downloads

Let’s be honest - most website pop-ups are annoying. You probably close them without even thinking. So for FansBRANDS, we added a few clever twists to make theirs actually work:

  • Shown only once per visitor per session
  • Shown in no more than 3 sessions total
  • Timed differently on different pages, based on how long it takes to build trust with the given content
  • Once a user clicks the App Store or Play Store button, the pop-up stops showing

The result of this sophisticated pop-up? A smooth user experience and over 1,000 app downloads in the first 20 days alone.

For a fully custom-built app, we happily delivered on every unique request

Like we said, this is a fully done-for-you service. Our goal? Apps that don’t just work—they sell like they’re on steroids. FansBRANDS came with a few special requests. Naturally, we made it all happen. Customized, top to bottom.

Nr.1. 11 different website domains integrated into just one application with 11 languages

This wasn’t so obvious as it might sound. Fansbrands.com, fansbrands.de, fansbrands.es, fansbrands.hu… all separate domains. But we wanted one app that adapts automatically to each user’s language.

The solution? A single app in the App Store and Google Play that runs in 11 languages. After download, it detects the user’s country and displays everything—push notifications, features, the full experience—in their language (or English by default).

Nr. 2. Onboarding form = better data, smarter targeting

Onboarding form in TRAVLRD's mobile app 'FansRANDS'
3 steps of the onboarding form

When someone downloads the app, they fill out a short onboarding form, like choosing their favorite team and racer. From there, they’re dropped into a super-targeted email flow.

But that’s just the beginning. Thanks to this data and the custom push notification feature, FansBRANDS can send ultra-relevant push notifications, too.

You know that push notifications have the highest conversion rate, right?

In our solution, the client can segment push notification sending according to different aspects. This enables them to take advantage of even more targeted notifications than in the case of the email newsletters.

Segmented push notifications in TRAVRD's mobile app 'FansBRANDS'
Segmented push notifications admin screen

With our system, push notifications can be segmented by:

  1. Language
  2. Android vs. iOS
  3. Favorite team and driver

Any combo works. Here’s what that means in action:

Let’s say Ferrari and Leclerc win the weekend’s Grand Prix. FansBRANDS instantly sends a push to everyone who picked Ferrari or Leclerc. Guess what? They’re way more likely to tap and buy that Leclerc shirt or Ferrari hat—because it’s the hot topic, and it feels personal.

Custom push notification in TRAVLRD's mobile app 'FansBrands'
Ultra-targeted custom push notification
push notifications admin screen in TRAVLRD's mobile app 'FansBRANDS'
Sending out push notifications admin screen

Nr.3 Product page “back” button for easy navigation through products

In the e-commerce store, users rely on their browser’s back button. But in an app, we needed another solution.

To make navigation easy, we added a “back” button on the product pages, so users can quickly return to the product list. Small feature, big impact.

Product page in TRAVLRD's mobile app 'FansBRANDS'
"Back" button on the product pages

What we delivered: one-time setup, ongoing revenue—no extra costs

Here’s the bottom line. FansBRANDS started with a Shopify store spread across 11 domains.

We converted that into one powerful mobile app - on both iOS and Android - available in 11 languages.

With premium features like:

  • Sophisticated website pop-ups
  • The Wheel of Fortune lead magnet
  • Onboarding form for user data collection
  • Ultra-targeted email and push campaigns

…we built a system that keeps delivering. One investment, continuous results.

Who’s the client?

‍FansBRANDS is a prominent reseller of official Formula 1 merchandise, serving an expansive audience across Europe. Known for their extensive collection of Formula 1 apparel and accessories, they aimed to enhance their digital footprint and accessibility by venturing into mobile commerce.

Next project

By clicking "Accept All," you consent to the storage of cookies on your device for the purpose of improving site navigation, analyzing site usage, and assisting in our marketing efforts. See our Privacy Policy for more information.