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FansBRANDS leveraged our Online Store Conversion solution to transform their Formula 1 merchandising into highly engaging iOS and Android apps, enhancing user experience and boosting mobile commerce.
Here’s how we converted FansBRANDS’ Shopify store into a high-performing Android and iOS app, with over 3,000 downloads in just 90 days. The key to success? Fully custom-built apps in 11 languages, packed with premium features that drive downloads and boost sales.
The numbers speak for themselves: users view 4.2x more products per session in mobile apps than on the web. That leads to 1.9x higher conversion rates and a 20% bump in average order value compared to e-commerce stores. Makes sense, right?
We turned the Shopify store into fully functional apps for both iOS and Android. To make that happen, we added essential features like:
*These are mandatory for App Store approval.
With those features, an app could be considered ready. Fully functional, approved by both app stores and ready to roll. But we don’t stop at "ready." We think growth. We build systems that drive self-sustaining profits. Here’s what we did to spark massive app downloads and instant purchases—all included in our fully done-for-you service:
One of the biggest drivers of downloads and in-app purchases? The classic lead magnet: the Wheel of Fortune.
Let’s be real, who doesn’t love a quick game, especially when every spin wins?
Here’s how it works: right after downloading the app, users get one spin to win either 5%, 10%, or 20% off. But here’s the catch: they’ve got just 2 hours to use it, and only through the app. With that time limit, we took advantage of the sense of urgency.
So with one simple spin, we hit two birds with one stone: boosted app downloads and immediate purchases, while training users to shop inside the app. Smart, right?
Let’s be honest - most website pop-ups are annoying. You probably close them without even thinking. So for FansBRANDS, we added a few clever twists to make theirs actually work:
The result of this sophisticated pop-up? A smooth user experience and over 1,000 app downloads in the first 20 days alone.
Like we said, this is a fully done-for-you service. Our goal? Apps that don’t just work—they sell like they’re on steroids. FansBRANDS came with a few special requests. Naturally, we made it all happen. Customized, top to bottom.
This wasn’t so obvious as it might sound. Fansbrands.com, fansbrands.de, fansbrands.es, fansbrands.hu… all separate domains. But we wanted one app that adapts automatically to each user’s language.
The solution? A single app in the App Store and Google Play that runs in 11 languages. After download, it detects the user’s country and displays everything—push notifications, features, the full experience—in their language (or English by default).
When someone downloads the app, they fill out a short onboarding form, like choosing their favorite team and racer. From there, they’re dropped into a super-targeted email flow.
But that’s just the beginning. Thanks to this data and the custom push notification feature, FansBRANDS can send ultra-relevant push notifications, too.
You know that push notifications have the highest conversion rate, right?
In our solution, the client can segment push notification sending according to different aspects. This enables them to take advantage of even more targeted notifications than in the case of the email newsletters.
With our system, push notifications can be segmented by:
Any combo works. Here’s what that means in action:
Let’s say Ferrari and Leclerc win the weekend’s Grand Prix. FansBRANDS instantly sends a push to everyone who picked Ferrari or Leclerc. Guess what? They’re way more likely to tap and buy that Leclerc shirt or Ferrari hat—because it’s the hot topic, and it feels personal.
In the e-commerce store, users rely on their browser’s back button. But in an app, we needed another solution.
To make navigation easy, we added a “back” button on the product pages, so users can quickly return to the product list. Small feature, big impact.
Here’s the bottom line. FansBRANDS started with a Shopify store spread across 11 domains.
We converted that into one powerful mobile app - on both iOS and Android - available in 11 languages.
With premium features like:
…we built a system that keeps delivering. One investment, continuous results.
FansBRANDS is a prominent reseller of official Formula 1 merchandise, serving an expansive audience across Europe. Known for their extensive collection of Formula 1 apparel and accessories, they aimed to enhance their digital footprint and accessibility by venturing into mobile commerce.
Did you know that there's a way to build mobile apps for just a fraction of their usual price?