ConvEx

Client Overview

‍ConvEx, an esteemed independent capital markets expert located in the United Kingdom, sought our expertise to modernize their online presence. Specializing in providing services to financial institutions, including calculation agency services and expert advice on equity-linked capital securities, bonds, and derivatives, ConvEx's website, created in 2015, was due for a significant design overhaul.

Project Objective

‍Our task was to rejuvenate ConvEx's website with a fresh, contemporary design while retaining its existing brand elements and professional feel. The website comprised around 20 pages, each requiring logical content distribution and a user-friendly structure.

Our Design Approach

Figma for Modern Design

We used Figma to craft a new design, infusing modern aesthetics into the website while maintaining the existing color scheme and brand feel.

Collaboration with React Developer

Working alongside a React developer hired by the client, we ensured that our designs were tailored for seamless development integration.

Restructuring for Enhanced User Experience

The restructuring of the website involved a thoughtful distribution of content across pages, enhancing overall navigation and user engagement.

Challenges and Solutions

Maintaining Brand Consistency

‍Our challenge was to update the design without losing the essence of ConvEx's brand. We successfully revitalized the website’s look, adhering to the established brand identity.

Innovative Transaction Filtering

A critical component was the Transactions page, showcasing hundreds of client transactions. We reimagined the filtering system, making it more user-friendly and navigable.

Project Results

Client Satisfaction

ConvEx was extremely pleased with our work, commending the professional, clean, and brand-aligned design.

Efficient Turnaround

The project was completed in an impressive two-week timeframe, showcasing our efficiency and dedication.

Conclusion

‍This case study highlights our ability to blend modern design principles with existing brand elements, showcasing our expertise in creating engaging, professional, and user-friendly digital experiences. Our work with ConvEx exemplifies our commitment to enhancing our clients' online presence while respecting and elevating their established brand identity.