Fannizero
Development of a native cross-platform mobile application (V2) for the Fannizero brand, featuring deep e-commerce integration, dynamic audience segmentation, automated push notifications, multi-language/RTL recipe support, and a heavily revamped custom admin management system.
The Fannizero project originally launched as a hybrid mobile companion to an existing e-commerce webshop offering gluten-free, lactose-free, and additive-free healthy lifestyle products.
Following the success of Version 1, we took a massive leap forward and built Version 2 completely from scratch. While the webshop remains the primary desktop sales channel, the web user experience had become outdated.
Version 2 was designed to completely outperform the webstore in speed, responsiveness, and usability—providing a modern, visual, and highly intuitive experience for conscious nutrition and mobile shopping.
Key Upgrades in Version 2
1. From Hybrid to Native Cross-Platform Performance
- Tech Stack Evolution: We replaced the previous V1 web-view/hybrid implementation with a fast, modern React Native cross-platform stack.
- Database Upgrade: Powered by Turso (an edge-hosted SQLite database recently acquired by Supabase), delivering near-instant response times and seamless offline-first capability for key data.
- UI/UX Excellence: Designed entirely in-house, the application features a unique, custom-crafted user interface tailored for fast navigation, effortless checkout, and visual appeal.
2. E-Commerce Integration & Unified Operations
- Single Source of Truth: The app connects directly to Fannizero's existing e-commerce backend via APIs. Orders, stock counts, and product inventory remain centralized—the client manages everything in one place, just as before.
- Order Tracking & Attribution: Orders placed via the app carry a dedicated mobile flag, enabling the client to measure exact revenue and conversion metrics generated by the mobile sales channel.
- App-Exclusive Discounts: The client can issue custom discount codes exclusively for mobile users to drive app downloads and increase customer retention.
3. Advanced Marketing & Smart Push Notifications
To boost engagement and increase customer Lifetime Value (LTV), we integrated dynamic push notification capabilities controlled directly from the updated admin panel:
- Targeted Push Campaigns: Admins can create dynamic user segments based on purchase history (e.g., targeting buyers of specific product categories with tailored offers).
- Automated Abandoned Cart Recovery: Customizable trigger rules, message templates, and dispatch schedules send automated reminders to recover abandoned carts.
4. Enhanced Recipe Hub & Nutritional Info
Recipes are a core pillar of the Fannizero brand, but browsing them on the web was difficult and non-intuitive. In V2, we turned recipes into a highlight feature:
- Instant Filtering & Search: Users can effortlessly filter, search, and browse recipes by categories.
- Favorite Recipes: Added a seamless "Favorites" feature (unavailable on the website) so users can save their go-to dishes.
- Detailed Nutritional Breakdown: Key metrics—including Calories, Protein, Fat, Carbohydrates, and Fiber—are presented prominently at a glance.
5. Multi-Language & Internationalization Ready (incl. RTL Support)
While the core e-commerce shop currently operates in Hungary, Version 2 is fully architected for rapid international expansion:
- Multi-Language Recipes: Content is translated and ready in Hungarian, English, German, and Arabic.
- RTL (Right-to-Left) Layout Support: Built-in support for Right-to-Left script layouts (required for Arabic), preparing the platform to launch in new global markets overnight.
6. Revamped Backend & Admin Panel (90% Rebuilt)
We reused the existing Version 1 admin core but overhauled approximately 90% of its functionality and infrastructure:
- Centralized recipe and multi-language content translation management.
- Dynamic push notification builder and trigger automation setup.
- Granular user segment management and purchasing behavior analytics.
Technology Stack
- Mobile App Frontend: React Native (Cross-platform iOS & Android)
- Database & Edge Layer: Turso (SQLite on the Edge)
- Design & UX: Figma
- Integrations: Custom REST APIs, E-commerce Store Inventory & Order APIs, Push Notification Engines
Full Lifecycle Delivery & Ongoing Support
We handled the entire end-to-end product lifecycle:
- Product Strategy & UI/UX Design
- Architecture & Software Development (App + Admin Panel)
- App Store & Google Play Publishing
- Maintenance & Continuous Support: Ensuring smooth operation, optimal performance, and high availability across all devices and regions.
🍏 Download from here: App Store (iOS)
🤖 Download from here: Google Play (Android)
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